Key Points
- World Liberty Financial, backed by Donald Trump and his sons, plans to sell only $30 million worth of tokens in the US market, representing just 10% of their total $288.5 million token offering.
- The company is utilizing Regulation D exemption for US sales, which restricts purchases to wealthy individuals and institutions while requiring detailed public disclosures about the offering.
US Sales Strategy and Regulatory Compliance
World Liberty Financial, a Delaware-based DeFi crypto project operating from Puerto Rico, has filed notice with US regulators indicating its intention to limit domestic token sales to $30 million. This strategic decision comes amid strict regulatory oversight from the Securities and Exchange Commission (SEC), which has been actively working to regulate tokens as securities.
The company’s approach involves using Regulation D, which allows them to raise unlimited funds from qualified investors. Under this exemption, individual investors must meet specific criteria, including having a net worth exceeding $1 million (excluding primary residence).
Current Sales Performance and International Focus
As of October 15, World Liberty has successfully raised $2.7 million from 348 US investors through Regulation D sales. The company’s broader strategy appears focused on international markets, with plans to sell approximately 90% of their total $288.5 million token offering outside the United States.
For non-US sales, the company intends to utilize Regulation S, an exemption specifically designed for foreign investors that carries fewer requirements than its domestic counterpart. This was confirmed by World Liberty co-founder Zachary Folkman in a September interview.
Trump Family Involvement and Related Projects
While the regulatory filing mentions Donald Trump and his sons, Don Jr. and Eric, it carefully notes that their inclusion is for “informational purposes” and does not necessarily indicate official promotion of the offering. However, the Trump family has been actively promoting World Liberty as part of a broader initiative to democratize financial services through DeFi.
This token sale follows Trump’s previous involvement in the crypto space, notably the launch of his fourth collection of NFTs featuring his likeness. The former president and his sons have positioned themselves as advocates for DeFi’s potential to increase access to financial services.
