Key Points
- Southeast Asian ride-hailing platform TADA partners with TON Foundation to introduce a Telegram mini app, enabling users to book rides and pay with cryptocurrencies directly through Telegram.
- The initiative aims to bridge Web2 and Web3 technologies, offering a seamless experience for users while promoting real-world applications of digital assets in the transportation sector.
TADA Mini: Revolutionizing Ride-Hailing with Blockchain Integration
In a groundbreaking move, Southeast Asian ride-hailing platform TADA has collaborated with TON Foundation to launch TADA mini, a Telegram mini app that allows users to book rides directly through the messaging platform. This innovative service, announced on September 12, 2024, enables payments using Toncoin or USDT on the TON blockchain, marking a significant step towards the integration of Web3 solutions in everyday services.
Harvey Kim, Head of Korea at TON Foundation, emphasized the importance of this partnership, stating, “If we want to accelerate the successful adoption of web3 solutions, it’s crucial that strong partnerships are forged with exciting web2 platforms that enable their users to quickly become familiar with the many benefits of web3.” This collaboration is viewed as a key milestone in TON blockchain’s expansion across Southeast Asia.
Showcasing at TOKEN2049 and Future Expansion Plans
To demonstrate the capabilities of TADA mini, the companies plan to offer 4,000 complimentary rides during the TOKEN2049 crypto conference in Singapore, scheduled from September 14 to 18. This promotional event aims to introduce conference attendees to the convenience and efficiency of the new service.
James Yang, CIO of MVL (TADA’s parent company), highlighted the platform’s commitment to innovation, saying, “TADA mini not only simplifies ride-hailing but also prepares for the future by enabling the use of digital assets in real-world applications.” Yang also revealed plans to expand TADA mini into new regions, with the goal of making this service accessible to a wider audience.
TADA’s Growth and Future Prospects
Founded in 2018, TADA has established a strong presence in Southeast Asia, currently operating in Singapore, Thailand, Vietnam, and Cambodia. The company has ambitious plans for further expansion, including a launch in Hong Kong by the end of 2024.
The introduction of TADA mini represents a significant step forward in the integration of blockchain technology with traditional services. By enabling users to book rides and make payments using cryptocurrencies without the need for additional sign-ups or app downloads, TADA and TON Foundation are paving the way for increased adoption of Web3 solutions in everyday life.
As the cryptocurrency and blockchain sectors continue to evolve, partnerships like this between established Web2 platforms and innovative Web3 technologies are likely to become more common, offering users new and convenient ways to interact with digital assets in real-world scenarios.
